In recent years, we have been using mobile phones as our main tool for communication with the outside world. Feature phones generally helped us to make voice calls and sending text messages however, smartphones enhanced these services and provided camera, internet connectivity, applications and GPS capability. Nowadays, smartphones become like “one device to handle all our needs”.
Based on the global statistics, mobile market share is 52.1% compared to laptop/desktop market share of 44.2%. Increased usage of mobile phones also changed the habits of the consumers and became an addiction. The average smartphone user checks their device 47 times a day. Even there is a name for this addiction called “Nomophobia” which is defined as having a fear of not being with your phone. Lastly, 71% of the smartphone users either sleep with or next to their mobile phones (Sadly, I am one of them).
There are also other reasons that people are using their mobile phones; social media, gaming, shopping, health tracking and of course for payments. In this article we mainly focus on Mobile Payments. Consumers using their smartphones to make a purchase, pay the bills, send/receive money or make payments using text messages. Some of the selected global actors in mobile payments area are, WeChat Pay, Alipay, Paypal, Apple Pay, Samsung Pay and others. These platforms have more than billions of subscribers using their services. Using the smartphone as a payment form factor is the leading use case among the other common activities.
Now, there is a new use area and it’s time to accept payments using the smartphones!
New regulations allow the usage of smartphones as if a traditional POS terminal in the market. There is no need for additional device or a dongle, it is possible to accept contactless EMV payments made by all form factors like plastic cards, digital wallets & wearables through NFC smartphones.
PayCore recently announced its state of the art SoftPOS solution to the market. The solution is inhouse developed, certified, made in line with the highest security standards and uses EMV technology supporting Visa, Mastercard, Amex, Discover etc. PayCore SoftPOS can convert any Android NFC smartphone into a POS terminal within seconds. All needs to be done is to download the SoftPOS application to the existing smartphone.
PayCore SoftPOS solution has lots of advantages comparing with the traditional POS terminals such as, low capex, no need for the physical device delivery, downloadable software, already integrated with the well knows acquiring switch brands worldwide, no need to change anything on the existing acquiring infrastructure, no additional efforts for the acquirers and short delivery timeline.
For more details please visit PayCoreDigital.com